Talent Champion – Stacie de Armas

Talent Champion Spotlight

2024 Talent Champion - De Armas

Stacie de Armas
Senior Vice President of Diverse Intelligence & Initiatives
Nielsen
Meet Stacie de Armas, a leading-edge media and entertainment data measurement executive, who brings a unique and powerful perspective to diversity, equity, and inclusion (DEI) in the industry. As Senior Vice President of Diverse Intelligence & Initiatives at Nielsen, Stacie is transforming how media, advertising, and entertainment companies think about DEI- shifting the focus from corporate culture and HR to driving inclusive values in product development, insights, and innovation.
With a proven track record in diverse marketing and audience engagement, Stacie leads the charge at Nielsen in developing insightful thought leadership and inclusive business initiatives that support diverse suppliers, content creators, agencies, and brands. Recognized as a subject matter expert on diverse audiences and content, she specializes in unearthing data at the intersection of community, advocacy, and entertainment.
Stacie’s professional accomplishments are highlighted by her involvement on several boards, including the Hispanic Marketing Council and RespectAbility. She has been honored as one of Imagen Foundation’s Most Powerful Latinos in Hollywood annually since 2018 for her work in Latino representation in content.
A passionate educator, Stacie shares her expertise as an adjunct professor of qualitative research at California State University Northridge and previously at California State University Los Angeles. As a first-generation Cubana, she advocates for human rights for the people of Cuba and is deeply committed to creating a more inclusive and equitable world.
Stacie has twice been a featured speaker at SXSW and the World Economic Forum Events at Davos, Switzerland. She has been invited to speak at numerous media, advertising, and entertainment events, the United Nations, many public and private universities, and many of America’s most respected Fortune 500 companies. She has published numerous articles, white papers, and presentations on the value of inclusive content, creative advertising and marketing. Stacie has also been interviewed by WSJ, LA Times, NPR, and many more.

What prompted you to get involved with the AEF?

I really enjoy the opportunity to work with the next generation of professionals in our industry, and I’m happy to share the knowledge I have with hopes that I might inspire students to join our profession.

Why are you passionate about the future of the industry?

Because I love it! The media and marketing industry is rapidly evolving and I’m passionate about us retaining some of the principles and values we were founded on while modernizing and improving our ability to deliver for our clients and audiences.

What is the best career advice you've ever received?

Let it go and give people more grace than you’ve been given. In any professional career there are hiccups, things go wrong, and people sometimes have bad intentions or maybe they just had a bad day. Give people grace and let it go. You’ll have a more rewarding professional career and less stress. Forgive.

Why do you feel it is so important to inspire the next generation of diverse talent?

When I was a student studying marketing and communications, I didn’t realize my current corner of the industry existed. I didn’t realize this career could be so fun and rewarding. I would’ve loved to have met a professional that could’ve talked to me about just how many opportunities there were in media and marketing. With that said I feel important to inspire the next generation, because our work is so much more than delivering results to clients, it is shaping solutions for clients, for consumers, and influencing what we see on TV and what gets to be created I’m making great friends along the way.

What do you enjoy most about your job?

I enjoy researching and solving problems. In our industry there are always a series of questions with answers yet unknown. How do we reach the right audience? Can we improve efficiency? Can we deliver faster? Can we create an entirely fresh idea? All of these questions and more need answers and they need brilliant people to work together to find solutions. That’s the part I love the most. Research and Problem-solving.

What is the most important skill students should have before they begin their career?

It’s important to understand the foundations of our industry but a lot of it you’ll actually learn on the job. So the most important skills to have are curiosity and drive.

What advice would you give to students as they consider entering the industry?

Media and entertainment/marketing is a fascinating field. The most beautiful part of this industry is, it upends itself every few years and evolves and that’s what keeps it interesting. With that said, the advice I have is to keep learning and be curious. As the industry changes, you’ll have the opportunity to be part of, if not lead, that change.

2024 Talent Champions

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation