Even in this era of tech-anxiety and uncertainty around AI’s impact on the workforce, I’m deeply optimistic. I believe today’s practitioners — and the next generation of creative leaders — will push storytelling in new directions, unlocking more imaginative ways to connect with the world and create impact at the same time.
No one will ever care about your career as much as you do. Build relationships with allies who will champion you — but never forget that you have to be your own loudest and most consistent advocate.
Curiosity and critical thinking are non-negotiable. Always ask, “Why?” and “What’s the bigger picture?” Keep learning — not just about your tasks, but about the context around them. Understanding why your work matters is what makes you invaluable.
Don’t wait for doors to open — build your own. If you spot a problem, a gap, or a new idea, act on it. The most meaningful impact often begins when someone decides not to wait for an invitation.

