The marketing industry is exciting because, like storytelling, it stands the test of time. We are facing new technologies and the constriction of some industries, but marketers will always be needed because there will always be people who need your product or service. The exciting part is, because there will be new customers, new stories angles, new and evolving approaches, the opportunities for learning and growth are endless.
“Stay scrappy” is the best advice I’ve ever received because it was a reminder to focus on the work. No matter what you endeavor to do, you will experience challenges, roadblocks, and haters. Recognize those things, but don’t get bogged down in the negativity. If you focus on the work and remain resourceful, that will always help you stand apart from your peers. Companies don’t need just big ideas; they need people like you who can make those ideas a reality. Focus on what you can achieve.
Curiosity, confidence, and a can-do attitude. This will help you ride any market shift.
Remain focused on the individual consumer and how you can help change their life with your product or service. If you’re always thinking about that single person and how to reach them, you will always see the value in your work.
