VPP Lunchtime Talks

In an effort to give something back to the host company, each professor offers a “Lunchtime Talk” on his/her area of expertise and how it relates to advertising. In the past, topics have included Online Marketing; Race and Multiracials in Advertising; Social Values in Advertising; Cause Related Advertising; and Ups and Downs of Advertising – A Glimpse of Social-Cultural Changes in China.

Never Human: Representation of Black Athletes in Media

Presentation given by Professor Rashida Braggs, Williams College, at Translation during the 2017 VPP.


The Psychology of Effective Health Communication

Presentation given by Professor Rebecca Ortiz, Syracuse University, at Young & Rubicam during the 2017 VPP.


Consumer Psychology of Pricing

Presentation given by Professor Ernest Baskin, St. Joseph’s University, at Publicis during the 2017 VPP.


Emotions in Consumption and Advertising: The Role of Awe

Presentation given by Professor Ludovica Cesareo, University of Pennsylvania, Wharton, at R/GA during the 2017 VPP.


Ad Nativeness: Conceptualization and Some Insights

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Presentation given by Professor Jooyoung Kim, University of Georgia, at Saatchi & Saatchi during the 2016 VPP.


Creative, In Theory

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Presentation given by Professor Sabrina Habib, Winthrop University, at Young & Rubicam during the 2016 VPP.


Pictures in Food Advertising: A Love Story

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Presentation given by Professor Morgan Poor, University of San Diego, at DDB during the 2016 VPP.


Shortcomings and Sophistications in the Consumer Decision-Making Process

 

Presentation given by Professor Clayton Critcher, University of California, Berkeley, at Ogilvy & Mather NY during the 2014 VPP.


Blurring the Life Between Advertising and Content 

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Presentation given by Professor Zahr Said, University of Washington, School of Law, at IBM during the 2014 VPP.


Branded Entertainment, Past and Present 

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Presentation given by Cynthia Meyers, Ph.D., College of Mt. Saint Vincent, at BBDO, New York during the 2013 VPP.


Millenials in Transition

 

Presentation given by Frauke Hachtmann, Ph.D., Univ. of Nebraska, Lincoln, at Energy JWT, New York during the 2012 VPP.


Latina/os In Primetime, 2006-2012

 

Presentation given by Dr. Clara E. Rodriguez, Fordham University, at The Vidal Partnership during the 2012 VPP.


Competing for a Consumer’s Identity

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Presentation given by Ryan Hamilton, Emory University, at Energy BBDO during the 2011 VPP.


Looking for Love 

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Presentation given by Jane Thomas, Winthrop University, at DDB New York during the 2011 VPP.


Rebuilding the PRodigy PR Firm: Notes on a Student-Run Company at Florida A&M University

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Presentation given by Gina Kinchlow, Florida A&M University, at Deutsch, Inc. during the 2011 VPP.


Building a Brand in the Online Grocery Industry 

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Presentation given by Adam Peruta, Ithaca College, at R/GA during the 2011 VPP.


Global Brand Equity Through Advertising 

 

Presentation given by Anshu Arora, Savannah State University at Young & Rubicam during the 2010 VPP.

 


Beyond Orientalism: ‘Represent Asians’ of the Future

 

Presentation given by Karen Cardozo, Amherst College at Young & Rubicam during the 2008 VPP.


From the Hucksters to Mad Men

 

Presentation given by Susan Smulyan, Brown University at Ogilvy & Mather during the 2008 VPP.


Advertising: A Global Perspective 

 

Presentation given by Fei Xue, University of Southern Mississippi at DDB during the 2007 VPP.


Sports Event Marketing 
Part 1


Part 2

 

Presentation given by Lance Kinney, University of Alabama at Time Warner during the 2006 VPP.


Ethnography in Advertising 
Part 1


Part 2

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Presentation given by Amy Struthers, University of Nebraska, Lincoln at McCann Erickson during the 2006 VPP.


Marketing Luxury Items Globally
Part 1


Part 2

 

Presentation given by Helen Caldwell, Providence College at Publicis during the 2006 VPP.


Marketing Miscegenation: Interracial Imagery in Contemporary Advertising
Part 1


Part 2

 

Presentation given by Caroline Streeter, University of California, Los Angeles at DDB Worldwide during the 2005 VPP.

 

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