Advertising is Dead, Long Live Advertising

2022

Brand & Creativity

“Advertising is Dead, Long Live Advertising”: Chairman & CEO of McCann Chris McDonald speaks to Cornell University. This lecture focuses on advertising and its future, and highlights McCann’s role in it to showcase the magic of the industry. Proving that the industry is capable of remarkable things through talent and creativity, some case study clips of national and international brands are included for students to think about the way we develop our future.