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ADText Unit Excerpts

Read excerpts from each available unit:

What is Advertising?

A Brief History of Advertising in America

“Subliminal” Advertising

High Culture/Low Culture: Advertising in Literature, Art, Film and Popular Culture

Advertising in the Public’s Eye

Public Service Advertising

Representations of Masculinity and Femininity in Advertising

Advertising and Christmas

The Interpretation of Advertisements

The Role of Research in Advertising

Multiculturalism in the Marketplace

The Management of Brands

Ethics and Advertising

Advertising in China

Creativity in Advertising

Advertising in Brazil

Advertising in India

Children and Advertising

Global Advertising

Media and Advertising

The Rise and Fall of the TV Commercial

Mad Men: Gender, Race, Ethnicity, Sexuality, and Class

Sex and Advertising

Hollywood Looks at Advertising

Niche Markets: Gay Consumers

Super Bowl Commercials: America’s Annual Festival of Advertising

Sexuality, Race and Ethnicity in Advertising

Images of Native Americans in Advertising

Suggestions for Further Reading

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"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation