Suggestions for Further Reading

ADText: Advertising Curriculum

Suggestions for Further Reading

Most ADText topics are also discussed in other scholarly articles and books, in the advertising trade press, and elsewhere on the Internet. This document provides a guide to sources in Advertising & Society Review that contain further discussion of ADText topics.

Some of the connections are more direct than others, but all of those mentioned have the potential for encouraging further thought and examination of the many issues raised by the ADText units.

Future updates to this document will include references to scholarly books and articles. Users are also encouraged to search the Internet (including Google Scholar) for additional information on ADText topics. A set of keywords are provided below that may be helpful in Internet searches.

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ADText Unit Excerpts

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney