Marketing to the Campus Crowd
Marketing to the Campus Crowd
Everything You Need to Know to Capture the $200 Billion College Market
By David A. Morrison
Read Chapter 7: Reaching the Mother Lode through “Big Mother” >>
What people are saying about the book:
“When you really want to go to school on collegiate marketing, David Morrison is the best teacher you’ll ever find. Anyone who aspires to success with this mega-billion-dollar market is well advised to study Marketing to the Campus Crowd closely. Class is now in session!”
John Bowman, EVP, Executive Group Planning Director, Saatchi & Saatchi
From Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market, Copyright 2004 by David A. Morrison. Reprinted by permission of Dearborn Trade Publishing, Chicago IL. Visit Kaplan Publishing for further details.
David A. Morrison, Dearborn Trade Publishing
Copyright © 2004 by David A. Morrison. All rights reserved.
