Explore AEF
Bridging Academia & Industry for the Future of Marketing
AEF connects education with industry to shape the future of marketing. Whether you’re a professor looking for classroom resources, an industry leader seeking to engage with future talent, or a student exploring career opportunities, we have the tools and programs for you. Start your journey below.
For Professors
Enhance your curriculum with real-world industry insights and resources:
- Classroom Resources: Access free case studies, research, and teaching materials.
- Campus Speakers: Bring guest speakers, mentors, and professionals into your classroom.
- SeeHer Education: Incorporate this FREE online professional learning program focused on gender in marketing.
- Visiting Professor Program: Connect with industry leaders during a weeklong program to enhance classroom content.
- Advertising & Society Quarterly: Online journal covering advertising’s role in society – now OPEN ACCESS.
- Conferences for Professors: Exclusive professional development events for educators.
- HBCU Campus Connect: Join as a historically black college or university to connect with marketers and agencies.
For Industry Members
Support the next generation of marketing leaders:
- Give the Gift of ANA University Membership Support AEF initiatives – Donate an ANA membership to a school of your choice enabling both professors and students to tap into the vast network of industry programs, speakers, and curricula that the ANA and the AEF offer.
- Build the Future of MarTech: Adopt a university and help integrate Marketing Technologies into the curriculum.
- Campus Speakers Program: Connect with students through classroom visits.
- Talent Development: Participate in the Marketing & Advertising Education program by becoming a mentor or hiring an intern.
- Honors Night: Celebrate marketing excellence and industry-academic collaboration.
- HBCU Campus Connect: Engage with students from historically black colleges or universities interested in marketing and advertising careers.
For Students
Discover pathways into the marketing and advertising industry:
- MADE Talent Program: Get your career in marketing or advertising started through the MADE internship program, mentorship, and workshops.
- Career Exploration: Identify your strengths and potential career paths in marketing.
- Industry Insights: Hear from professionals and get advice on launching your career.
- FastForum: Take a deeper look with these interviews providing insight into how the industry works.
- Career Guide: Insights into marketing career paths and industry expectations.
For Inspiration
Get inspired by award-winning creative. Explore the Ad Award Archive: for the best in advertising.
