Visiting Professor Program Fact Sheet

2022 Fact Sheet

The AEF’s Visiting Professor Program (VPP) enhances professors’ understanding of the latest developments and practices in advertising and marketing to inform their teaching and research. Since its inception, 1,000+ professors have participated in the program. For the third year in a row, Ph.D. students join professors during the VPP presentations in collaboration with the American Academy of Advertising (AAA).

How did COVID-19 Affect the VPP

In 2020 and 2021 the VPP was conducted virtually, allowing 350 professors from diverse backgrounds and disciplines (e.g., marketing, communication and advertising, sociology, liberal arts) to experience the program.

What’s New about the VPP?

The weeklong program will be held June 6-10, and this year there are two ways to participate. The first will be a return to an in-person program in New York City for 35 professors hosted by marketers, agencies and The Center for Positive Marketing at Fordham University. The in-person program will be by application only. The second will be virtual sessions held every afternoon from 2pm to 4:30pm EST and is open to all professors who wish to register.

What can Professors Anticipate?

The theme of the 2022 VPP will be ‘Envisioning the Future of Marketing and Advertising’, and the curriculum will focus on the broader themes of Society and Sustainability, Brand and Creativity, Data and Technology, and Talent and DEI.

For the In-Person VPP, the program is a combination of highly interactive and experiential activities together with presentations from industry leaders. Workshops will provide the opportunity to work together to apply this learning to teaching and research and to build collaborations with fellow professors.

For the Virtual VPP, industry leaders will live-stream presentations on topics related to the Future of Marketing and Advertising, participate in Q&A’s with professors, and join discussion breakouts. You can see what professors had to say about the 2021 Virtual VPP below.


 

How To Participate

For the In-Person VPP, professors must submit a completed application and statement to be considered. The application is here. Accommodations in New York City are provided at Fordham University by the ANA Educational Foundation. The application deadline is February 18, 2022 and acceptance notification will be April 1, 2022.

For the Virtual VPP, registration is now open for all professors.

 


Contact with any questions
Sharon Hudson, VP, Program Manager
Direct: 646-708-8114
Email: sh@aef.com

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