Visiting Professor Program Fact Sheet

Virtual Visiting Professor Program Fact Sheet

About VPP

The AEF Visiting Professor Program (VPP) enhances professors’ understanding of current developments and practices in advertising and marketing to inform their teaching and research. It serves as a forum for professors to exchange learning and to create long-term relationships with agencies and marketers. Since its inception, more than 800 professors have participated in the program.

How COVID-19 Has Affected VPP

In these unprecedented times, AEF has moved VPP online and opened registration to all professors who applied to the 2020 program. This year, each of our partner companies will present around the overarching theme of ‘Before and After: Advertising and Marketing in the Age of Coronavirus’.

The new Virtual Visiting Professor Program will take place June 1-5 at 2pm EST daily via Zoom, and for maximum benefit we would urge you to participate in all five days.

How Will The Virtual VPP Be Structured?

Over the course of five days in 90-minute sessions, you will hear from senior executives from R/GA, Ogilvy, IBM, Facebook and McCann Worldgroup. On three of those days, there will be additional 45-minute interactive breakouts moderated by practitioners and professors focusing specifically on classroom teaching challenges, how the industry can better connect with academia, and how we as a community can better advance your educational goals. Led by our academic partners at Fordham University’s Center for Positive Marketing, the breakout sessions will provide an opportunity to expand your own academic communities.


Agenda details for 2020 VPP Immersion Program

June 1

2:00-3:30pm EST
R/GA: Transformation at Speed: The Imperative to Change

2020 VPP Presenter - R/GA

The imperative to change and how agencies are creating new services in response.

June 2

2:00-3:30pm EST
Ogilvy: Global Brand Building in a Time of Global Disruption

Ogilvy - 2020 Virtual VPP

As one of the largest marketing communications companies in the world, Ogilvy is responsible for building iconic and global brands, such as American Express, IBM, and Dove. In this session, lead strategists from Ogilvy will discuss why brands matter now more than ever, and how brands can negotiate the current crisis.

June 3

2:00-3:30pm EST
IBM: Transforming our Industry, Technology and Ways of Working: The IBM Response to COVID-19

2020 VPP Presenters from IBM

The COVID-19 coronavirus presents an unprecedented, global challenge. While citizens are doing their part by social distancing, healthcare workers and first responders are taking care of many of us, and our governments are mobilizing resources to respond to this crisis, we’ve asked ourselves what can IBM do? In this session, the IBM Marketing team will share their thoughts on how COVID-19 will transform our industry, technology and ways of working. They will also share how they’ve answered the call to ‘what can IBM do’ to contribute to the global fight against COVID-19.

June 4

2:00-3:30pm EST
Facebook: After Coronavirus: The Future of Social Connection

June 5

2:00-3:30pm EST
McCann Worldgroup: Connectivity, Ingenuity and Inclusivity in Times of Crisis

2020 VPP Presenter - McCann Worldgroup

Join Chris Macdonald, Global President, Advertising & Allied Agencies and Singleton Beato, Chief Diversity & Engagement Officer as they share examples of innovative thinking and human ingenuity that enabled McCann Worldgroup to deliver on its mission, to help brands play a meaningful role in peoples’ lives, during the COVID-19 pandemic.

The duo will also describe how McCann Worldgroup teams took a creative approach to inspire stronger connectivity and a sense of shared purpose among employees whose tireless efforts delivered messages of comfort, hope and solidarity to a world in crisis.


How To Participate

Professors are asked to register by May 1 using the link sent to them on April 10. If you applied to the program and didn’t receive a registration link, contact Sharon Hudson. Login details will be provided as we get closer to the program.

Sharon Hudson, VP, Program Manager
Direct: 646-708-8114

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