Visiting Professor Program Fact Sheet
Virtual Visiting Professor Program Fact Sheet
The AEF’s Visiting Professor Program (VPP) enhances professors’ understanding of current developments and practices in advertising and marketing to inform their teaching and research. Since its inception, more than 800 professors have participated in the program. For the third year in a row, two PhD students join the professors during the VPP Immersion sessions in collaboration with the American Academy of Advertising (AAA).
How COVID-19 Has Affected VPP
In 2020, the AEF and its partner companies pivoted from in-person Immersion sessions to virtual, because of Covid-19. This change allowed 118 professors representing diverse backgrounds and disciplines (e.g. advertising, marketing, communication, and Sociology) to participate in the first virtual VPP.
Due to uncertainty surrounding the pandemic, the 2021 VPP will also take place virtually, via Zoom. The program is scheduled to take place during the week of June 7-11 beginning at 2:00pm EST daily. For maximum benefit, we urge professors to participate in all five days.
What’s New about the VPP?
Due to the success of the VPP, coupled with professors’ need for classroom content, the VPP will be available year-round! Professors who participate during summer Immersion sessions, will be invited back to attend sessions during that fall and the following spring semesters, for added exposure to the industry.
What did the professors say about the 2020 Virtual VPP?
How Will The Virtual VPP Be Structured?
Over the course of five days (June 7 – 11), in 90-minute sessions, you will hear from senior executives from IBM, McCann, Ogilvy, R/GA and Wavemaker. Additionally, there will be 45-minute interactive breakout sessions, moderated by professors, focusing specifically on classroom teaching challenges, how the industry can better connect with academia, and how we as a community can better advance your educational goals. Led by our academic partners at Fordham University’s Center for Positive Marketing, the breakout sessions will provide an opportunity to expand your own academic community.
How To Participate
Registration opened: November 1, 2020
Registration deadline: April 30, 2021
Professors must submit completed registration form to be considered for the program.
- The VPP is currently only offered to professors teaching in the US
Sharon Hudson, VP, Program Manager
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation