Visiting Professor Program Fact Sheet

Virtual Visiting Professor Program Fact Sheet

About VPP

The AEF’s Visiting Professor Program (VPP) enhances professors’ understanding of current developments and practices in advertising and marketing to inform their teaching and research. Since its inception, more than 800 professors have participated in the program. For the third year in a row, two PhD students join the professors during the VPP Immersion sessions in collaboration with the American Academy of Advertising (AAA).

How COVID-19 Has Affected VPP

In 2020, the AEF and its partner companies pivoted from in-person Immersion sessions to virtual, because of Covid-19. This change allowed 118 professors representing diverse backgrounds and disciplines (e.g. advertising, marketing, communication, and Sociology) to participate in the first virtual VPP.

Due to uncertainty surrounding the pandemic, the 2021 VPP will also take place virtually, via Zoom. The program is scheduled to take place during the week of June 7-11 beginning at 2:00pm EST daily. For maximum benefit, we urge professors to participate in all five days.

What’s New about the VPP?

Due to the success of the VPP, coupled with professors’ need for classroom content, the VPP will be available year-round! Professors who participate during summer Immersion sessions, will be invited back to attend sessions during that fall and the following spring semesters, for added exposure to the industry.

What did the professors say about the 2020 Virtual VPP?


How Will The Virtual VPP Be Structured?

Over the course of five days (June 7 – 11), in 90-minute sessions, you will hear from senior executives from IBM, McCann Worldgroup and Ogilvy, just to name few. Additionally, there will be five 45-minute interactive breakout sessions, moderated by professors, focusing specifically on classroom teaching challenges, how the industry can better connect with academia, and how we as a community can better advance your educational goals. Led by our academic partners at Fordham University’s Center for Positive Marketing, the breakout sessions will provide an opportunity to expand your own academic community.

How To Participate

Application opens: November 1, 2020
Application deadline: February 26, 2021
Notifications: April 1, 2021

Professors must submit completed applications and supporting materials to be considered for the program:

  • Application
  • CV
  • Statement

Please provide a statement (300 words maximum) explaining why you wish to participate in the program. Explain the focus of your teaching and research. Also, identify a particular challenge that you have in the classroom and explain how the VPP will help you address the challenge.

Final notes

  • Please do not apply if you have participated in the program within the last ten years
  • The VPP is currently only offered to professors teaching in the US

Sharon Hudson, VP, Program Manager
Direct: 646-708-8114

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi