Visiting Professor Program Fact Sheet
The ANA Educational Foundation invites you to apply to the Visiting Professor Program (VPP).
Application deadline: January 15, 2018
The Visiting Professor Program provides professors from all disciplines with an inside view of the world of marketing and advertising and is intended to help inform research and teaching back in the classroom.
See what Class of 2017 VPPs had to say:
In 2018 there will be three different ways to participate in the VPP:
I. The Immersion
A four-day Immersion into the latest innovations in current marketing and advertising practice. Participating companies will be agencies, marketers and media companies such as: Facebook, R/GA, Ogilvy, McCann, IBM and NBCUniversal. Topic areas will include social media, global brand building, cultural insight, multicultural marketing, the future of media and diversity in the industry. The Immersion is most suited to professors seeking an overview of the latest developments in the field in order to infuse his or her teaching with real-world examples and industry insights. The program will also include a networking reception for professors to meet with executives from agencies and marketing companies. The Immersion will be limited to 30 professors and will be held in New York City from Tuesday, June 5 to Friday, June 8.
See sample agenda >>
II. The Immersion + Fellowship
A nine-day program combining the Immersion with a week-long ‘deep dive’ Fellowship hosted by a marketer or agency whose interests align with a professor’s research interest. Given the one-on-one interaction through the Fellowship component, the program is best for faculty who have specific questions about the industry that are best addressed through more in-depth study. Through this intensive program professors can gain ‘on-the-ground’ experience to inform their teaching with the goal of forming a longer term relationship with their host company. The Immersion + Fellowship will be limited to 10 professors and held from Tuesday, June 5 to Friday, June 15.
III. The Shadow Program
Responding to requests for more flexibility in the VPP experience, professors will be matched with marketers or agency leaders for a day-long shadowing experience. The ‘inaugural class’ for this new and exciting program will begin with 20 professors and it will be conducted in markets outside New York City. Timing for the Shadow Program will be year-round.
Housing and Expenses
Accommodations for the VPP program in NYC have been made available through a collaboration with Fordham University’s Center for Positive Marketing and will be on campus. Housing will be at the Lincoln Center campus in the heart of the city and is provided at no cost to professors. In addition you will be provided with a stipend of $200 for the Immersion and $450 for the Immersion + Fellowship. There is no cost for the Shadow Program. Professors will cover the expense of their travel.
2018 Application has now closed.
Statement and supporting items
Please provide a statement (500 words maximum) explaining why you wish to participate in the program(s) selected. Professors applying for the Immersion + Fellowship will be expected to provide a Lunchtime Talk about how your research and teaching relate to marketing and advertising. Please communicate the topic of your Lunchtime Talk in your statement.
Attn: Sharon Hudson
VP, Program Manager
708 Third Avenue, 23rd Floor
New York, NY 10017
All professors are asked to provide a two-minute video shot with a cell phone or a computer webcam. We are not looking for professional videos. Please hold cell phones horizontally when making your video. Topic suggestions include:
- Most interesting teaching moment or research finding in your career
- Most interesting or surprising example of advertising that has caught your eye recently and why
- Discuss something about you that is not on your application
- Most striking thing you have noticed about student culture today on campus
- A teaser about your Lunchtime Talk for professors applying for the Immersion + Fellowship program
Notifications: April 1, 2018
- Professors should not apply if they have already participated in the VPP
- The VPP is currently only offered to professors teaching in the US
Contact Sharon Hudson with any questions.
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