Advertising & Society Quarterly
AEF’s online peer-reviewed scholarly journal. ASQ is published by the AEF and distributed by the Johns Hopkins University Press (JHUP) Project MUSE. Ranked in the top 8% of all MUSE online journals, ASQ includes materials exploring a 360-degree view of issues in original articles by academicians and in interviews, roundtables and panel discussions with participants from industry and academia. The journal participates in Project MUSE’s S2O (subscribe-to-open) program, which makes all newly published content free and open access. Students, professors and librarians must access content from before 2025 through a subscribing institution. View Table of Contents.
The journal’s lead editor is Kathleen Franz, chair and curator in Division of Work & Industry at the Smithsonian Institution’s National Museum of American History and associate professor and director of public history in the Department of History at American University. The co-editor is Ed Timke, an assistant professor in the Department of Advertising + PR at Michigan State University. Emma Hymas, publications specialist at Duke University, is managing editor. ASQ’s Editors Emeriti include Founding Editor William M. O’Barr (2000-2005, 2016-2022), Professor Emeritus of Anthropology, Duke University; and Linda M. Scott (2005-2016), DP World Professor of Entrepreneurship and Innovation, University of Oxford. Paula Alex, the President and CEO of the Advertising Educational Foundation (AEF), co-founded the journal with William M. O’Barr in 1999.
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Subscription Information
Current Issue always available as open access.
Starting in 2025, all newly published content is free and open access. To read content from before 2025, one must access the journal through an institution that subscribes to Project MUSE of the Johns Hopkins University Press (professors and students should inquire with their library). If your educational institution is interested in a subscription, please click here to complete online order form.
For all other subscriptions, please email Emma Hymas.
Call for Submissions
At all times, ASQ welcomes submissions that focus on advertising’s place in society, culture, history, and the economy. The suggested length for submissions is 3000 words, but longer pieces are accepted as well. The manuscript should be a Word document following the Chicago Manual of Style’s humanities style. All video material should be submitted as MPEG files and all images should be submitted in JPEG format. Please submit manuscripts through our manuscript manager.
Please direct any questions to Emma Hymas, Managing Editor, at AdSocQuarterly@duke.edu.
SAG and AFTRA Acknowledgments
The Advertising Educational Foundation thanks SAG and AFTRA, the Unions representing professional performers, for generously granting permission to use their Union members’ performances in the commercials on our web site.
