Talent Disconnect Research
In 2016, the ANA Educational Foundation (AEF) responded to growing concern in the marketing and advertising industries over the challenge of attracting and retaining the best entry level talent by executing the first ever study from all three stakeholder perspectives: industry, academia and students. Marketers and the agencies who work with them are facing an unprecedented talent challenge as millennials look to build careers in other fields.
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Talent Research info
"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."— Gord McLean, President and CEO at ANA Educational Foundation