We have opened up access to ANA resources for close to 3 months to help professors transition through the spring semester to online learning. We will revisit deadline as it approaches. Our intent is to be helpful as possible in the wake of this pandemic but must also protect the integrity of the ANA business model. That is the balancing act we are looking to strike between complimentary access and the needs of our members who are paying annual dues.
ANA Content will be available through Tuesday, June 30th. Content on aef.com will continue to be complimentary.
Yes, professors from outside the United States have access to this limited time complimentary access. Most of the material is very U.S. focused as the membership composition is based in America. However, the ANA has international content where you can filter for information using the regional search functionality.
The ANA is a membership-based trade association geared to serving the needs of both client side marketers and the their respective service partners (e.g., like creative agencies, media agencies, digital agencies, online publishers, ad tech companies). The ANA publishes the latest thinking impacting the industry, which should resonate with students studying marketing at all levels. Unfortunately, at this time, we cannot grant complimentary limited time access to ANA resources below the accredited university level given the ANA Educational Foundation’s long standing commitment to this audience.
HS teachers should contact DECA for relevant resources.
We actually have an entire division focused on the business to business sector as we know those issues are specific to that marketing community. On the ANA site, there are more than 1,000 pieces of content dedicated to business to business inclusive of topics like CRM, trade shows, and lead generation.
ANA is focused on providing its members with the highest quality content to help them with their current work in industry. Unfortunately, we don’t have specific exercises or assignments that accompany this industry content for classroom purposes.
The ANA content library houses a repository of material to enable an exchange of ideas within the industry. At this point, we are unable to facilitate an exchange of ideas from students to these ANA companies.
Yes, you can use ANA videos in your online lectures to students. If you pre-record your lectures and want to use the ANA videos, we ask that you provide a disclaimer to your students that these ANA videos can’t be posted anywhere online.