The Secrets of Emotionally Effective Advertising
By Dan Hill
Once advertising was all about being “on-message” and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don’t often admit to in business: people are primarily emotional decision makers.
Chapter 10: “Believability sticks” defines the types of advertising and what type is most emotionally persuasive and the implications of these various results.
Chapter 10 from About Face: The Secrets of Emotionally Effective Advertising, by Dan Hill, published October 2010 by Kogan Page. Copyright 2010 by Dan Hill. Reproduced by permission of Kogan Page.
Copyright © 2010 Kogan Page Ltd. All rights reserved.
"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."— Student at Villanova University after AEF sent Speaker from Tierney