Ad Women

Ad Women

By Juliann Sivulka

Read the behind-the-scenes story of how women precipitated a sea change in the ad profession while revolutionizing the business of selling products to consumers around the globe.

Chapter 10: The Third Wave of Ad Women >>

 

From Ad Women: How They Impact What We Need, Want, and Buy (Prometheus Books, 2009). Reprinted by permission of the publisher. Click here for further information.

 

Juliann Sivulka

Copyright © 2008 Prometheus Books. All rights reserved.

Book Excerpts

"Inspiration is everywhere, and if you can't see it you're not looking hard enough."
— Cliff Courtney, Chief Marketing Officer, Zimmerman Advertising