Ad Women

Ad Women

By Juliann Sivulka

Read the behind-the-scenes story of how women precipitated a sea change in the ad profession while revolutionizing the business of selling products to consumers around the globe.

Chapter 10: The Third Wave of Ad Women >>

 

From Ad Women: How They Impact What We Need, Want, and Buy (Prometheus Books, 2009). Reprinted by permission of the publisher. Click here for further information.

 

Juliann Sivulka

Copyright © 2008 Prometheus Books. All rights reserved.

Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO