Advertising Education, Yesterday – Today – Tomorrow

By Billy I. Ross, Anne C. Osborne and Jef I. Richards

Chapter 12: Advertising Education in the Years to Come

An accurate foretelling of the road ahead in ad education would be more luck than prescience…We will nonetheless attempt to draw a vague outline of what might be expected, based on the trends evident in industry as well as in university programs concerned with training students to enter fields associated with marketing communication.

Read the chapter >>

Billy I. Ross

Book Excerpts

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation