Inside the Minds, Updating Your Marketing Strategy

Inside the Minds
Updating Your Marketing Strategy

By Hayes Roth

Inside the Minds was conceived to give a first-hand look into the leading minds of top business executives and lawyers worldwide, presenting an unprecedented collection of views on various industries and professions.

The excerpted chapter was written by Hayes Roth, Founder and Principal, HA Roth Consulting LLC and former Chief Marketing Officer of Landor.

Selected excerpt: Building a Best-of-Class Branding Consultancy Brand
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Printed with permission from HA Roth Consulting LLC. To find out more details about the book, and this excerpt’s author, click here.

 

Hayes Roth

Copyright © 2014 Thomson Reuters/Aspatore. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi