Inside the Minds, Updating Your Marketing Strategy
Inside the Minds
Updating Your Marketing Strategy
By Hayes Roth
Inside the Minds was conceived to give a first-hand look into the leading minds of top business executives and lawyers worldwide, presenting an unprecedented collection of views on various industries and professions.
The excerpted chapter was written by Hayes Roth, Founder and Principal, HA Roth Consulting LLC and former Chief Marketing Officer of Landor.
Selected excerpt: Building a Best-of-Class Branding Consultancy Brand
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Printed with permission from HA Roth Consulting LLC. To find out more details about the book, and this excerpt’s author, click here.
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"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."— Student at Villanova University after AEF sent speaker from BBDO