Lovemarks: the future beyond brands

By Kevin Roberts

Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams and inspiration. Be inspired by the ideas and actions of great Mystery makers.

Read Chapter 8: All I Have To Do Is Dream >>

aef.com is grateful to Kevin Roberts, Saatchi & Saatchi and powerHouse Books for granting us permission to excerpt from Lovemarks, which is available through Amazon.com and fine bookstores.

Kevin Roberts

Book Excerpts

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation