Media: From Chaos to Clarity and Back Again
By Judy Ungar Franks
Exploring the evolution of media from the analog to the digital world, this book applies established theory and time-tested frameworks such as the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to help readers make sense of today’s turbulent media landscape. The digital media landscape is more complex than ever, with platforms becoming dominant gatekeepers, audience attention increasingly fragmenting, and business models under stress.
In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next.
Read Chapter 3: The Five Global Truths >>
This excerpt has been shared with permission from the author and the publisher. For more details, please visit Bloomsbury.
