The Power of the Problem
Houston, We Have a Problem – And Why That’s a Good Thing.
By Dr. Gordon Euchler, Nils Haseborg, Nils Liedtke
While “problem” has become a dirty word, research has found that it pays to be part of the problem. Read the thought piece led by the Head of Planning at BBDO Dusseldorf.
AEF thanks BBDO for permission to share this article with aef.com users.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi