The Power of the Problem
Houston, We Have a Problem – And Why That’s a Good Thing.
By Dr. Gordon Euchler, Nils Haseborg, Nils Liedtke
While “problem” has become a dirty word, research has found that it pays to be part of the problem. Read the thought piece led by the Head of Planning at BBDO Dusseldorf.
AEF thanks BBDO for permission to share this article with aef.com users.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation