The Power of the Problem
Houston, We Have a Problem – And Why That’s a Good Thing.
By Dr. Gordon Euchler, Nils Haseborg, Nils Liedtke
While “problem” has become a dirty word, research has found that it pays to be part of the problem. Read the thought piece led by the Head of Planning at BBDO Dusseldorf.
AEF thanks BBDO for permission to share this article with aef.com users.
"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group