The Super Bowl of Advertising

The Super Bowl of Advertising
How the Commercials Won the Game

By Bernice Kanner

The Super Bowl is the most watched, most anticipated, most expensive, most influential arena in the world for television advertising. It is the place for advertisers to showcase their best, and for millions of viewers to see, judge, and respond to the most costly, creative commercials they’ll encounter during a single broadcast.

This book provides a tour of the evolution of advertising, illustrated with color stills from memorable, sometimes out-on-the-edge ads and with stories of behind-the-scenes work that went into conceiving and making many of them.

Read the excerpts by clicking on the links below:
Foreword – written by Ted Sann and Phil Dusenberry >>

Chapter 7 – Sneaker Wars: Going Toe-to-Toe >>


From The Super Bowl of Advertising: How the Commercials Won the Game ©2004 by Bernice Kanner. Reprinted by permission of Bloomberg Press.

 

Content Master, Bloomberg Press

Copyright © 2004 by Bernice Kanner. All rights reserved.

 

Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO