Then We Set His Hair on Fire

By Phil Dusenberry

Research, of course, comes in many forms. And they’re all legitimate if they produce valid insights. Everyone works differently at the game of research.

Read Chapter 2: Putting Your Faith in Research >>

Reprinted from Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising, by Phil Dusenberry, by arrangement with Portfolio, a member of Penguin Group (USA) Inc. Copyright (c) Phil Dusenberry, 2005.

Book Excerpts

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation