Then We Set His Hair on Fire

Then We Set His Hair on Fire

By Phil Dusenberry

Research, of course, comes in many forms. And they’re all legitimate if they produce valid insights. Everyone works differently at the game of research.

Read Chapter 2: Putting Your Faith in Research >>


Reprinted from Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising, by Phil Dusenberry, by arrangement with Portfolio, a member of Penguin Group (USA) Inc. Copyright (c) Phil Dusenberry, 2005.

Copyright © Phil Dusenberry, 2005. All rights reserved.

Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO