Who Cares Wins

Who Cares Wins
Why Good Business is Better Business

By David Jones, CEO, Havas and Founder, One Young World

This isn’t a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about corporate social responsibility or business doing good.

Instead it’s actually the first book that recognizes that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Chapter 2 discusses the new world of marketing: creating a successful brand in a dramatically changing world.

Read Chapter 2 >>


AEF thanks David Jones and FT Press for granting us permission to post an excerpt for aef.com users. For further details or to purchase the book, click here. FT Press; 1 edition (December 18, 2011).

David Jones

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Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation