Carnival Corporation Back To Sea

Carnival Corporation
“Back to the Sea”

Why would anyone want to take a cruise these days? That is the question BBDO Atlanta and Carnival Corp. faced when some infamous cruising incidents occurred recently.

Carnival needed to sell people on why they should choose their cruise line for the family vacation.

A Super Bowl ad elevated the brand. Voiceover was a stirring speech made by President Kennedy in 1962.
Read the Carnival Case History >>

TV Commercial

Back to the Sea

AEF is grateful to BBDO Atlanta for making this case history accessible to aef.com users.

Case Histories

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation