Teen Dating Abuse Campaign

That’s Not Cool

When the Ad Council and the
Family Violence Prevention Fund wanted to develop a campaign to prevent intimate
dating abuse among teens, they needed to start with a compelling message
precisely targeted to 13- to 17-year-olds. They also knew that success depended on
distributing the message via media that today’s teenagers actively use the most —
websites, videos, text messages, and social networks.

Read the case history

Ad Council

Case Histories

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation