UNCF Better Futures Campaign

UNCF
“Better Futures” Campaign

UNCF Case History

UNCF is the nation’s largest and most effective minority education organization, playing a critical role in enabling more than 60,000 students each year to attend college and get the education they need. This campaign was undertaken to inspire community-minded individuals to donate to UNCF, providing students with the education they deserve.

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TV Commercials:

David

Jacquez

Justin

Queen

Sydni

Thank you to Young & Rubicam and UNCF for sharing their story with aef.com users.

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation