United Way and MTV

United Way and MTV: Inspiring Young People to Community Service

View the case history and videos to learn how United Way of America partnered with MTV to inspire college students to use their spring breaks to help rebuild Gulf Coast communities after three devastating hurricanes hit the region.

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Case Histories

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation