United Way and MTV

United Way and MTV: Inspiring Young People to Community Service

View the case history and videos to learn how United Way of America partnered with MTV to inspire college students to use their spring breaks to help rebuild Gulf Coast communities after three devastating hurricanes hit the region.

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Case Histories

Overview

"The single biggest community that will change the future of marketing is academia."

— Raja Rajamannar, former Chief Marketing & Communications Officer, Mastercard