United Way and MTV

United Way and MTV: Inspiring Young People to Community Service

View the case history and videos to learn how United Way of America partnered with MTV to inspire college students to use their spring breaks to help rebuild Gulf Coast communities after three devastating hurricanes hit the region.

Read the Case History >>

TV Commercials:

Copyright © 2008 United Way. All rights reserved.

Case Histories

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi