United Way and MTV

United Way and MTV: Inspiring Young People to Community Service

View the case history and videos to learn how United Way of America partnered with MTV to inspire college students to use their spring breaks to help rebuild Gulf Coast communities after three devastating hurricanes hit the region.

Read the Case History >>

TV Commercials:

Case Histories

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation