Volkswagen Passat The Force

Volkswagen Passat
“The Force”

The Volkswagen Passat had always been a refined sedan that was a clear step above the competition in terms of styling, interior design, and driving dynamics. This is part of what made it such a great success in Europe. In the U.S., however, the Passat wasn’t even on the radar.

Learn how Deutsch created a memorable campaign that surpassed Volkswagen’s key objectives.

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Case Histories

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— Student at Villanova University after AEF sent speaker from BBDO