Voya Orange Money
VOYA: “Orange Money”
BBDO Atlanta’s financial services client Voya (previously known as ING) needed to differentiate itself in the cluttered field.
After conducting research, they decided to focus on empowering people to save for retirement.
Butterfly: Digital/Social Creative
AEF is grateful to BBDO Atlanta for making this case history accessible to aef.com users.
Copyright © 2015. All rights reserved.
"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."— Student at Villanova University after AEF sent speaker from BBDO