Voya Orange Money

VOYA: “Orange Money”

BBDO Atlanta’s financial services client Voya (previously known as ING) needed to differentiate itself in the cluttered field.

After conducting research, they decided to focus on empowering people to save for retirement.

TV Commercials:

Butterfly: Digital/Social Creative

Rabbit

Origami Peacock

April Easter

Origami Rabbit

Origami Squirrel

AEF is grateful to BBDO Atlanta for making this case history accessible to aef.com users.

Case Histories

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation