Voya Orange Money
VOYA: “Orange Money”
BBDO Atlanta’s financial services client Voya (previously known as ING) needed to differentiate itself in the cluttered field.
After conducting research, they decided to focus on empowering people to save for retirement.
Butterfly: Digital/Social Creative
AEF is grateful to BBDO Atlanta for making this case history accessible to aef.com users.
Copyright © 2015. All rights reserved.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi