Future of Marketing and Advertising

With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via infographics and insights from industry innovators. Check back often to learn about more emerging trends.

Marketing Futures

Trend Topics

Trend Topics

The Marketing Futures Program, created by the ANA's Marketing Knowledge Center, focuses on the innovations and trends that will shape the future of marketing and advertising to prepare students for the challenges and opportunities that lie ahead.

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Trend
Future of Agencies

Future of Agencies

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Trend
Practice of Innovation

Practice of Innovation

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Trend
Future of MarTech

Future of MarTech

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"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation