Future of Programmatic

ANA Marketing Futures Future of Programmatic

What is Programmatic?
Programmatic is an algorithmic real time ad buying and selling process, where software automates purchasing, optimization and placement of media inventory by using a bidding-based system. Modern evolutions in this technology include the use of omnichannel platforms with AI technology and data integration that offers greater tracking clarity, with deeper predictability and stronger consumer insights.

CMO Trend Brief

Infographic

Marketing Futures


"The single biggest community that will change the future of marketing is academia."
— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard