The End of Advertising as We Know It: Now What Do We Do?
The 2018 AEF Symposium will focus on the major disconnect between today’s advertising consumer resistance and rejection of it. There are too many ads and too little brand engagement. Increasingly today advertising is invading our lives. Loyalty is fleeting and fading. The key is to stop selling and do a much better job of connecting. The smartest brands today get this and are committing to driving purpose, to meaning, to content and storytelling that connect genuine consumer needs and wants to create meaningful brand connections in our lives.
So, how can brands most effectively reach audiences today? Where can we find them? What media should we use? How can we create advertising that consumers want to engage with rather than block? Content Marketing, Programmatic Buying, Crowdsourcing, Social and Digital engagement are transforming how we advertise. How can we ensure that messaging is on brand, compelling to our audiences and connects in ways that build brand loyalty every day and in every way?
2-hour session (with 15 minute break)
Hour one – Intro, Keynote Address and Q&A
a. Table exercise regarding key industry issues and pain points surrounding advertising practices that aren’t working
b. A visionary view of marketing communication’s next steps – stop bombarding, annoying and “selling” customers. New ideas and best practices to win
Hour two – Panel Presentations and Discussion
a. 5 minute presentations from four panelists
b. Q&A, Remedies and Wrap-up
Attendees are welcome to come to both sessions or either one.
AEF Symposium offered as a kick-off session at the ANA Masters of Marketing conference.
Date: October 24, 2018
Time: 3:00 – 5:00p.m.
Location: Rosen Shingle Creek, Orlando, FL
Room: Gatlin A-1/A-2
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation