2018 Symposium Video

The End of Advertising As We Know It

Welcome

Pat Lafferty – President US, mcgarrybowen
Paul Kurnit – Clinical Professor of Marketing, Pace University; President, PS Insights


Keynote Speaker:

George Hammer – Chief Content Officer, IBM


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Original Research:

Mark Truss – Global Director of Brand Intelligence, J. Walter Thompson Company


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Panelists:

Shawna Ross – Executive Director, Planning Department, mcgarrybowen
Magen Hanrahan – VP, Media and Creative Services, The Kraft Heinz Company


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Clarence Lee, Ph.D. – Professor, Johnson Graduate School of Management, Cornell University


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Panel Discussion and Q&A

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney