2018 Symposium Video

The End of Advertising As We Know It

Welcome

Pat Lafferty – President US, mcgarrybowen
Paul Kurnit – Clinical Professor of Marketing, Pace University; President, PS Insights


Keynote Speaker:

George Hammer – Chief Content Officer, IBM


View presentation slides >>


Original Research:

Mark Truss – Global Director of Brand Intelligence, J. Walter Thompson Company


View presentation slides >>


Panelists:

Shawna Ross – Executive Director, Planning Department, mcgarrybowen
Magen Hanrahan – VP, Media and Creative Services, The Kraft Heinz Company


View presentation slides >>


Clarence Lee, Ph.D. – Professor, Johnson Graduate School of Management, Cornell University


View presentation slides >>


Panel Discussion and Q&A

Just getting started? Check out our Career Guide to jump start your career.
Learn More