2018 Symposium Video

The End of Advertising As We Know It


Pat Lafferty – President US, mcgarrybowen
Paul Kurnit – Clinical Professor of Marketing, Pace University; President, PS Insights

Keynote Speaker:

George Hammer – Chief Content Officer, IBM

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Original Research:

Mark Truss – Global Director of Brand Intelligence, J. Walter Thompson Company

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Shawna Ross – Executive Director, Planning Department, mcgarrybowen
Magen Hanrahan – VP, Media and Creative Services, The Kraft Heinz Company

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Clarence Lee, Ph.D. – Professor, Johnson Graduate School of Management, Cornell University

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Panel Discussion and Q&A

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO