2019 Symposium

New Marketing Realities: The Intersection of Technology and Culture

The 2019 AEF Symposium will focus on an exciting inflection point in marketing and advertising – the intersection of technology and culture. Advertising has entered new frontiers in creativity and commercial consumption as new technology is enabling new means to communicate and connect with consumers. Augmented Reality, Virtual Reality, Artificial Intelligence, Data Driven 1:1 Messaging, and Machine Learning are extending new ways to deliver deeper brand engagements with audiences. We are past the point of tech being a novelty or the primary focus. Now tech is enabling seamless cultural participation.

Agencies and marketers are experimenting with new forms of communication, new levels of disruption, new strategic partners, and new media that go well beyond TV, radio, print, digital and social media. In fact, at least half of the recent Cannes Lions Grand Prix winners were great ideas that used tech to insert a brand squarely in culture. The Symposium will explore what’s new and what’s next to extend culture cues to brand transformation. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.

Symposium Structure

The topic will be introduced by Paul Kurnit, AEF Board Member and Marketing Professor at Pace University. The introduction will be followed by a keynote address focused on the new realities in marketing communication for today and tomorrow. The keynote will be followed by an illustrious panel who will make brief comments on the new age of marketing topic from various vantage points followed by Q&A.

2-hour session (with 10 minute break)

Hour one – Intro, Keynote Address and Q&A

Hour two – Panel Presentations and Discussion

Attendees are welcome to come to one or both sessions.

AEF Symposium offered as a kick-off session at the ANA Masters of Marketing conference.
Date: October 2, 2019
Time: 3:00 – 5:00p.m.
Location: Rosen Shingle Creek, Orlando, FL

Note: Professors, and accompanied students, are welcome to attend the AEF Symposium for free – simply email Marcia Soling if you would like to attend. If you wish to attend the ANA Masters of Marketing Conference, you must purchase tickets separately.

AEF Symposia

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation