2019 Symposium

New Marketing Realities: The Intersection of Technology and Culture

Advertising has entered new frontiers in creativity as agencies and marketers are creating and extending brand experiences that are penetrating culture in new ways. Hear from Wieden + Kennedy, the leading independent agency dedicated to making work that influences culture to dramatically build business value. W+K is an industry leader with a growing body of groundbreaking advertising for inspiring and inspired clients including Airbnb, Bud Light, Coca-Cola, Disney, Fisher Price, Ford, KFC, McDonald’s, Mondelez, Nike, P&G, Samsung, and many more. At W+K everyone and everything is driven by creativity as a core mission to build strong and provocative relationships between good companies and their customers. Learn what it takes to build a creative culture to do work that impacts culture in exciting, compelling, and powerful ways.

Also hear from a panel of culture and technology experts who will present new research on culture and the concept of culture muscle, the use of technology to unlock human emotion for advertising solutions, the new pervasiveness of Artificial Intelligence in every facet of advertising enterprise, and the advent of technology as a driver for innovative and breakthrough new dimensions in advertising agencies. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.

Symposium Structure

The topic will be introduced by Paul Kurnit, AEF Board Member and Marketing Professor at Pace University. The introduction will be followed by a keynote address focused on the new realities in marketing communication for today and tomorrow. The keynote will be followed by an illustrious panel who will make brief comments on the new age of marketing topic from various vantage points followed by Q&A.

2-hour session (with 10 minute break)

Hour one – Intro, Keynote Address and Q&A
Keynote speaker: Neal Arthur, Managing Director, Wieden + Kennedy

Hour two – Panel Presentations and Discussion

Attendees are welcome to come to one or both sessions.

AEF Symposium offered as a kick-off session at the ANA Masters of Marketing conference.
Date: October 2, 2019
Time: 3:00 – 5:00p.m.
Location: Rosen Shingle Creek, Orlando, FL

Note: Professors, and accompanied students, are welcome to attend the AEF Symposium for free – simply email Marcia Soling if you would like to attend. If you wish to attend the ANA Masters of Marketing Conference, you must purchase tickets separately.

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation