2019 Symposium Participants
New Marketing Realities
The Intersection of Technology and Culture
The 2019 AEF Symposium will focus on an exciting inflection point in marketing and advertising – the intersection of technology and culture. Advertising has entered new frontiers in creativity and commercial consumption as new technology is enabling new means to communicate and connect with consumers. Augmented Reality, Virtual Reality, Artificial Intelligence, Data Driven 1:1 Messaging, and Machine Learning are extending new ways to deliver deeper brand engagements with audiences. We are past the point of tech being a novelty or the primary focus. Now tech is enabling seamless cultural participation.
Agencies and marketers are experimenting with new forms of communication, new levels of disruption, new strategic partners, and new media that go well beyond TV, radio, print, digital and social media. The Symposium will explore what’s new and what’s next to extend culture cues to brand transformation. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.
ANA Masters of Marketing
Date: Wednesday, October 2, 2019
Time: 3:00 – 5:00p.m. (with 10 minute break)
Venue: Rosen Shingle Creek, Orlando, FL
Room: Gatlin A-3/4
"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."— Student at Villanova University after AEF sent speaker from BBDO