2019 Symposium Participants

New Marketing Realities

The Intersection of Technology and Culture

Description
Advertising has entered new frontiers in creativity as agencies and marketers are creating and extending brand experiences that are penetrating culture in new ways. Hear from Wieden + Kennedy, the leading independent agency dedicated to making work that influences culture to dramatically build business value. W+K is an industry leader with a growing body of groundbreaking advertising for inspiring and inspired clients including Airbnb, Bud Light, Coca-Cola, Disney, Fisher Price, Ford, KFC, McDonald’s, Mondelez, Nike, P&G, Samsung, and many more. At W+K everyone and everything is driven by creativity as a core mission to build strong and provocative relationships between good companies and their customers. Learn what it takes to build a creative culture to do work that impacts culture in exciting, compelling, and powerful ways.

Also hear from a panel of culture and technology experts who will present new research on culture and the concept of culture muscle, the use of technology to unlock human emotion for advertising solutions, the new pervasiveness of Artificial Intelligence in every facet of advertising enterprise, and the advent of technology as a driver for innovative and breakthrough new dimensions in advertising agencies. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.

ANA Masters of Marketing
Date: Wednesday, October 2, 2019
Time: 3:00 – 5:00p.m. (with 10 minute break)
Venue: Rosen Shingle Creek, Orlando, FL
Room: Gatlin A-3/4
 

Paul Kurnit

Introduction and Topic Overview

Paul Kurnit
Clinical Professor of Marketing, Pace University
President, PS Insights
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Neal Arthur

Keynote Address

Neal Arthur
Managing Director
Wieden+Kennedy New York
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Lee-Ann Finlay

Panel Discussion

Lee-Ann Finlay
Managing Director, North America
Acceleration, A Wunderman Thompson Company
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Kai D. Wright

Panel Discussion

Kai D. Wright
Lecturer
Columbia University
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Carole Irgang

Panel Discussion

Carole Irgang
Executive Partner
IBM iX
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Husani Oakley

Panel Discussion

Husani Oakley
EVP, Director of Technology and Innovation
Deutsch
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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi