2019 Symposium Participants
New Marketing Realities
The Intersection of Technology and Culture
Advertising has entered new frontiers in creativity as agencies and marketers are creating and extending brand experiences that are penetrating culture in new ways. Hear from Wieden + Kennedy, the leading independent agency dedicated to making work that influences culture to dramatically build business value. W+K is an industry leader with a growing body of groundbreaking advertising for inspiring and inspired clients including Airbnb, Bud Light, Coca-Cola, Disney, Fisher Price, Ford, KFC, McDonald’s, Mondelez, Nike, P&G, Samsung, and many more. At W+K everyone and everything is driven by creativity as a core mission to build strong and provocative relationships between good companies and their customers. Learn what it takes to build a creative culture to do work that impacts culture in exciting, compelling, and powerful ways.
Also hear from a panel of culture and technology experts who will present new research on culture and the concept of culture muscle, the use of technology to unlock human emotion for advertising solutions, the new pervasiveness of Artificial Intelligence in every facet of advertising enterprise, and the advent of technology as a driver for innovative and breakthrough new dimensions in advertising agencies. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.
ANA Masters of Marketing
Date: Wednesday, October 2, 2019
Time: 3:00 – 5:00p.m. (with 10 minute break)
Venue: Rosen Shingle Creek, Orlando, FL
Room: Gatlin A-3/4
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi