2019 Symposium Participants

New Marketing Realities

The Intersection of Technology and Culture

Description
The 2019 AEF Symposium will focus on an exciting inflection point in marketing and advertising – the intersection of technology and culture. Advertising has entered new frontiers in creativity and commercial consumption as new technology is enabling new means to communicate and connect with consumers. Augmented Reality, Virtual Reality, Artificial Intelligence, Data Driven 1:1 Messaging, and Machine Learning are extending new ways to deliver deeper brand engagements with audiences. We are past the point of tech being a novelty or the primary focus. Now tech is enabling seamless cultural participation.

Agencies and marketers are experimenting with new forms of communication, new levels of disruption, new strategic partners, and new media that go well beyond TV, radio, print, digital and social media. The Symposium will explore what’s new and what’s next to extend culture cues to brand transformation. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.

ANA Masters of Marketing
Date: Wednesday, October 2, 2019
Time: 3:00 – 5:00p.m. (with 10 minute break)
Venue: Rosen Shingle Creek, Orlando, FL
Room: Gatlin A-3/4
 

Paul Kurnit

Introduction and Topic Overview

Paul Kurnit
Clinical Professor of Marketing, Pace University
President, PS Insights
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Neal Arthur

Keynote Address

Neal Arthur
Managing Director
Wieden+Kennedy New York
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Carole Irgang

Panel Discussion

Carole Irgang
Executive Partner
IBM iX
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Husani Oakley

Panel Discussion

Husani Oakley
EVP, Director of Technology and Innovation
Deutsch
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Kai D. Wright

Panel Discussion

Kai D. Wright
Lecturer
Columbia University
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Lee-Ann Finlay

Panel Discussion

Lee-Ann Finlay
Managing Director, North America
Acceleration, A Wunderman Thompson Company
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Note: Professors, and accompanied students, are welcome to attend the AEF Symposium for free – simply email Marcia Soling if you would like to attend. If you wish to attend the ANA Masters of Marketing Conference, you must purchase tickets separately.

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO