Campus Speakers Programs

Project Homecoming

In collaboration with the ANA Educational Foundation (AEF), ‘Global CMO Homecoming’ offers students the chance to learn from the best in the marketing field. This initiative will provide students with exposure to real-world advertising cases and invaluable insights from top CMOs. CMOs participating in the program will have the opportunity to connect with their alma mater or a school of their choice, showcasing their career successes, sharing their expertise with new talent, extending brand visibility for their company, and creating a pipeline of entry-level talent.

With a mission of helping prepare the next generation of marketing leaders and enriching, attracting and retaining top talent, ‘Global CMO Homecoming’ will enhance professors’ curricula, and build a bridge between the professor community and the marketing industry.

‘Global CMO Homecoming’ is led by Global CMO Growth Council “Talent and Marketing Organization” Working Team Co-Chairs Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, and Elizabeth Rutledge, Chief Marketing Officer at American Express.

How to sign up

If you are interested in becoming a Speaker and inspiring the next generation of marketing leaders, click here to sign up.

If you would like to host a CMO or senior leader on your campus, click here to complete our interest form.

For more information, contact Candace Lewis-Williams.

A powerful partnership between industry and academia, AEF’s Campus Speakers Program invites advertising and marketing practitioners onto college campuses nationwide to engage with students and faculty, in-person or virtually.

Each academic year, AEF speakers participated in more than 250 engagements, covering topics such as multicultural and global advertising, marketing technology, purpose-driven branding, digital marketing, and data analytics. Speakers are carefully chosen, and programs customized to meet mutual objectives.

Our speakers enjoy the opportunity to make connections with bright college students. This valuable personal interaction goes a long way toward attracting new talent to the industry. In addition, these sessions validate what students learn from their textbooks and illustrate how course material applies to the real world. It is a rare opportunity for students to ask questions and it opens the eyes of those who may have never considered advertising or marketing as a career.

There is no financial obligation to the host school unless an overnight stay is required. Otherwise, the speaker donates their time, expertise, and travel expense.

How to sign up

If you are interested in becoming a Speaker and inspiring the next generation of marketing leaders, click here to sign up.

If you would like to host a practitioner on your campus, click here to request a speaker.

For more information, contact Candace Lewis-Williams.