Talent Champion – Carl Desir

Talent Champion Spotlight

Carl Desir

Carl Desir
Director, Inclusion Strategy

Carl believes we all hold more agency than we realize. Whether he’s hosting a podcast, coaching a client, or focusing on organizational transformation, this belief is always front and center. With this belief, Carl founded The Boom List, in 2018, to celebrate and highlight creative thinkers of color across varied industries. As a coach, he partners with clients to discover their creative process to find action towards their purpose.

Carl’s career began anchored in strategy with his work as a strategist at JWT and Translation. From there he spent over six years at the 4A’s, running the 4A’s Foundation and leading the MAIP team as Vice President of Talent Initiatives, before taking his talents to R/GA as the Global Executive Director of Equity Diversity and Inclusion. Currently, he is a Director of Inclusion Strategy at Netflix.


What prompted you to get involved with the AEF?

There weren’t many Black strategists, let alone Black people, in advertising when I started my career. The AEF gave me a chance to tell my story and give people who looked like me the opportunity to see that careers in adverting are possible.

Why are you passionate about the future of the industry?

The future of the industry has a conscious connection to not just how they want the industry to be but the world. Harnessing this power will shift how we do the work we do. They will drive this change. This is exciting. This gives me energy.

What is the best career advice you’ve ever received?

The best life advice I’ve ever received: Study every day.
The best advertising career advice I’ve ever received: It’s just advertising.
The best career advice I’ve ever received: Make sure your career aligns with your core values.

What do you enjoy most about your job?

The impact, my team, the content (in that order).

What advice would you give to students as they consider entering the industry?

Advice is just that…advice. Always consider what’s best for you and what you want.

Find, develop and support your community. They will do the same for you.

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation