Talent Champion – Marcelo Galdieri

Talent Champion Spotlight

Marcelo Galdieri

Marcelo Galdieri
SVP, Digital Experiences
National Geographic

Marcelo Galdieri is the SVP of Digital Experiences for National Geographic Partners. Marcelo is responsible for Nat Geo’s owned and operated digital and mobile products worldwide in this role. He leads the definition of the business priorities for all websites, apps. Marcelo is also responsible for developing new digital products for targeted consumer segments and ensuring a seamless consumer journey across all products.

Marcelo has been with National Geographic since early 2017, where he started as SVP of Digital Products overseeing all our international digital, apps, and maps products. Before National Geographic, Marcelo worked for 20 years at Mastercard in several roles in Marketing, Product, and Sales across six different countries across three continents. He last served as SVP of Consumer Digital Programs, overseeing the digital expression of Mastercard’s successful Priceless direct-to-consumer loyalty program.


What prompted you to get involved with the AEF?

The opportunity to interact with students and provide them with some guidance on how to build their careers.

Why are you passionate about the future of the industry?

We have to find a solution for advertising that is not intrusive nor creepy. When an ad tells a great story and is properly placed it is a joy for all parties involved. Just a little bit of deviation can cause the ad to be too intrusive or disrupt the consumer’s life. Finding that balance is the existential challenge of this generation.

What is the best career advice you’ve ever received?

“Learn to live with ambiguity.”

What do you enjoy most about your job?

The constant need to learn new things. Work nowadays hardly gets boring because our industries are changing, consumer’s behaviors and expectations are always evolving, there are constant re-orgs, etc. You must continue to learn continuously to stay on the top.
Time to learn how to sell an NFT.

What advice would you give to students as they consider entering the industry?

What you see and learn now will not be valid by the time you reach the peak of your career. Stay curious and have a constant learning attitude.

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation