Talent Champion – Debbie King

Talent Champion Spotlight

Debbie King

Debbie King
SVP, Marketing Communications & Culture, Velocity
ViacomCBS

Debbie King is Senior Vice President of Marketing Communications and Culture for Velocity, ViacomCBS’s branded content studio. In this role, King oversees internal initiatives to develop and shape Velocity’s culture, with a focus on learning & development, DE&I and social engagement. In addition, King works closely with key stakeholders across the ViacomCBS Ad Sales organization to strategically drive trade partnerships, programming and participation that elevate the company’s presence at influential events and conferences across the advertising industry. King has also been integral in the development of ViacomCBS’s Multicultural Marketing Capability, an offering that enables advertising and marketing partners to deliver on their Multicultural Marketing goals.

Prior to joining ViacomCBS, King spent over 11 years at the NFL in Brand Marketing, working cross-functionally with senior management to set short- and long-term brand strategy. In this role, King collaborated with sponsors, licensees and teams to ensure consistency in how the brand was communicated across all channels. During her tenure, King managed branding, logo and uniform development, oversaw decor for events like the Super Bowl and Pro Bowl and managed the postseason logo and conference trophy rebrands.

 

What prompted you to get involved with the AEF?

I’m passionate about helping young people grow and develop, particularly in their own confidence. Working with AEF gives me the opportunity to support their growth, and gives them exposure and knowledge that can impact their futures.

Why are you passionate about the future of the industry?

We have the ability to seize this moment in time to re-define the marketing and media industries. How they look. Who the creators are. How stories are told. And how people within the industry feel. I’m passionate about making sure that all feel welcome, supported and included within our industry.

What is the best career advice you’ve ever received?

Be intentional about your networking. Identify what you need people for and build relationships with people who fill those roles. Need help developing leadership skills? Target someone who you admire as a leader. Need someone who gives great career advice? Find that. Don’t just make a bunch of contacts.

What do you enjoy most about your job?

The people. We have a great, supportive “family” atmosphere where culture and well-being is very important. Being someone who can help support that for others through my job is very rewarding.

What advice would you give to students as they consider entering the industry?

Your first job – even first few jobs – don’t have to be the end all and be all. Try out different things. They all help you determine what you really want to do. And even later in your career, keep asking yourself if this is what you want to do. Nothing is set in stone.

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi