Talent Champion – Helen Lin

Talent Champion Spotlight

Helen Lin

Helen Lin
Chief Digital Officer
Publicis Media

A catalyst of innovation, a pioneer in programmatic, a collaborative business partner, and fierce champion for diversity and inclusion, Helen Lin is Chief Digital Officer for Publicis Media.

Helen oversees all digital and programmatic strategy, partnerships, investment and negotiations on behalf of the network globally, representing the group in industry-leading initiatives including improving digital brand safety standards and the overall safety on today’s largest consumer platforms. Helen enables our clients to remain at the forefront of the rapidly evolving digital ecosystem.

She is the founding Executive Sponsor of Publicis Media’s Women’s Business Resource Group POW! (Power of Women!), and an active member for Asians in ADCOLOR and the newly formed ANA Asian American Agency Leadership.

 

What prompted you to get involved with the AEF?

The AEF called seeking our perspective on the key marketing topics of our times, how could we refuse!

Why are you passionate about the future of the industry?

While every impression is an opportunity to build a deeper relationship between people and brands, it’s also an opportunity for brands to shape and bring about the future we all want – one that is more equitable, inclusive and accepting.

What is the best career advice you’ve ever received?

Rise up, reach back.

What do you enjoy most about your job?

Making a difference. Making a difference in how our clients think about the opportunities marketing affords their brands for business success as well as societal gains.

What advice would you give to students as they consider entering the industry?

Don’t let the curriculum stop after college – pursue industry accreditations. Today’s training certifications are a great (often free) way of learning the foundations you’ll need to speed through the first few years as a practitioner in your trade.

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO