Talent Champion – Pam Piligian

Talent Champion Spotlight

Pam Piligian

Pam Piligian
Senior Vice President Marketing & Communications
Navy Federal Credit Union

Pam Piligian is Senior Vice President of Marketing & Communications at Navy Federal Credit Union, the world’s largest credit union. She serves on Navy Federal’s Management Council as well as on The Mission Data and Transformation Team. Pam directs all marketing and advertising strategy, research, public and industry relations, brand and product campaigns as well as overseeing metrics for Navy Federal brand, products and services. She excels at analyzing market data, extrapolating the implications and turning insights into opportunities and has a passion for member-centricity.

She has more than 25 years of account management experience, including positions with Fitzgerald & Co., DDB, Ingalls, Quinn & Johnson, and BBDO.

 

What prompted you to get involved with the AEF?

Pay back… remembering those who helped me along the way. No one in my family had worked in advertising, so I really valued the opportunity to hear from those who had real jobs in the industry.

Why are you passionate about the future of the industry?

Creativity is our point of difference, applying art + science to what we do makes a difference. I want to continue to invest in the future.

What is the best career advice you’ve ever received?

Never run away, only run to.

What do you enjoy most about your job?

I’m never bored. This is a career that is made for lifetime learning.

What advice would you give to students as they consider entering the industry?

It’s the RBG quote hung in my office: FIGHT for the things you care about, but do it in a way that will lead others to join you.
Fight acknowledges it’s not going to be easy, CARING is part of the gig, and leading the way is imperative.

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO