Visiting Professor Program Fact Sheet
The AEF’s Visiting Professor Program (VPP) enhances professors’ understanding of the latest developments and practices in advertising and marketing to inform their teaching and research. Since its inception, 1,500+ professors have participated in the program.
Professor participants teach diverse disciplines (e.g., marketing, communications, advertising, sociology, liberal arts). In addition, Ph.D. students join professors during the VPP in collaboration with the American Academy of Advertising (AAA).
The 2024 VPP
The weeklong program will be held June 3-7 in New York City for 40 professors hosted by marketers, ad agencies and media companies. We also partner with The Center for Positive Marketing at Fordham University where we will convene for classroom workshops and presentations. The coveted in-person program is by application only and open to full-time professors with a terminal degree (e.g., Ph.D., DBA) who teach in the US. Priority will be given to those professors who have not participated in the VPP in the last 10 years.
There will also be a separate Virtual VPP open to all professors. Calendar of virtual events coming soon.
Agenda
The theme of the 2024 VPP will be ‘Envisioning the Future of Marketing and Advertising’ and the curriculum will focus on the broader themes of Brand & Creativity, Society & Sustainability, Data & Technology, and Talent & DEIB.
The in-person VPP program is a combination of interactive and experiential activities on-site at top companies together with presentations from industry leaders. Workshops provide the opportunity to work together to apply this learning to teaching and research and to build collaborations with fellow professors.
Snapshot of 2024 In-Person Curriculum:
How To Participate
For the in-person VPP, professors must submit a completed application to be considered. Lodging accommodations in New York City are provided in the dorms at Fordham University by the ANA Educational Foundation (AEF). Please apply only if you’re available to stay in New York City for the duration of the program, June 3-7, 2024.
Application deadline: Application has now closed
Acceptance notification: March 8, 2024
Note: Lodging accommodations, breakfast and lunch will be provided by the AEF during the week in NYC. All other expenses will be the responsibility of the visiting professors.
Virtual VPP
Join us March 6 at 2pm ET for Marketing in the Age of AI, a live, virtual conference featuring four top marketers using AI in their marketing strategies. If you’re not an ANA University Member, please contact Marcia Soling at ms@aef.com for a comp code to attend.
