Must Reads
Recommended reading from the ANA Educational Foundation
Aaker, David A., “Managing Brand Equity”
Aaker, David A., “Marketing Research”
Adamson, Allen P., “Brand Digital”
Advertising & Society Quarterly – AEF’s online academic journal
Altstiel, Tom and Grow, Jean, “Advertising Strategy: Creative Tactics From the Outside/In”
Applegate, Edd, “Personalities and Products: A Historical Perspective on Advertising in America”
Applegate, Edd, “The Ad Men and Women: A Biographical Dictionary of Advertising”
Arens, William F., “Contemporary Advertising”
Auletta, Ken, “Three Blind Mice”
Barry, Ann Marie, “The Advertising Portfolio”
Belch, Michael A. and George E. Belch, “Advertising and Promotion”
Bendinger, Bruce, “The Copy Workshop Workbook”
Berger, Arthur Asa, “Ads, Fads and Consumer Culture x: Advertising’s Impact on American Character and Society”
Bird, Drayton, “Common-sense Direct and Digital Marketing”
Cialdini, Robert B., “Influence: The New Psychology…”
Clark, Norman. History of Advertising: Series of Vintage Posters/Graphics
Cleary, David Powers, “Great American Brands”
Coughlan, William, Jr., “Going Co-Op”
Dobrow, Larry, “When Advertising Tried Harder”
Eisenberg, Bryan, et.al. “Waiting for your Cat to Bark?”
Eschholz, Paul, “Language Awareness”
Faber, Ronald J., “The Future of Advertising After the Millennium,” Marketing Review, 1996 (with D. Wright-Isak)
Fallon, Pat and Fred Senn, “Juicing the Orange”
Faludi, Susan, “Backlash: The Undeclared War Against Women”
Farris, Paul W., “Marketing Metrics”
Fox, Stephen, “The Mirror Makers”
Fry, Ronald, Advertising Career Directory
Gandy, M.P., Jr., “Taking The Mystique Out of Hospital Marketing”
Garbett, Thomas F., “Corporate Advertising: The What, Why, & How”
Ginsburg, Seth, “How It’s Done: A Research and Planning Handbook” (An ANA title)
Goodrum, Charles, “Advertising in America: The First 200 Years”
Gossage, Howard Luck, “Is There Any Hope For Advertising?”
Haberstroh, Jack, “Ice Cube Sex: The Truth About Subliminal Advertising”
Haskins, Jack and Kendrick, Alice, “Successful Advertising Research Methods”
Heath, Robert, “The Hidden Power of Advertising”
Herzbrun, David, “Playing in Traffic on Madison Avenue”
Hines, Randall and Lauterborn, Robert, “Print Matters: How to Write Great Advertising”
Hovland, Roxanne, “Advertising in Society”
Hutt, Michael D., “Business Marketing Management”
Jacoby, Jacob, “Miscomprehension of Televised Communication”
Jaffe, Andrew, “Casting for Big Ideas”
Jones, John Philip, “Does it Pay to Advertise?”
Kanner, Bernice, “The 100 Best TV Commercials”
Kelley, Larry D. and Donald W. Jugenheimer, “Advertising account planning: A practical guide”
Key, Wilson Brian, “Media Sexploitation”
Key, Wilson Brian, “Subliminal Seduction”
Kirkpatrick, Jerry, “In Defense of Advertising”
Kotler, Philip and Waldemar Pfoertsch, “B2B Brand Management”
Kufrin, Joan, “Leo Burnett, Star Reacher”
Kurtz, David L. and Louis E. Boone, “Contemporary Marketing”
Landor Associates, “Perspectives 2012”
Lavery, Kevin, “The New Millennium Tales; Baby Boomer Marketing Stories”
Leiss, William, “Social Communication in Advertising”
Liebowitz, Jay, “Knowledge Management Handbook: Collaboration and Social Networking”
Marwah, Ray, “Buy This Book! Understanding Advertising”
Mayer, Martin, “Whatever Happened to Madison Avenue?”
McDaniel, Carl, “Contemporary Marketing Research”
Meisner, Chet, “The Complete Guide to Direct Marketing”
Minow, Neuton N., “How Vast the Wasteland Now?”
Minsky, Laurence and Ilan Geva, “Global Brand Management: A Guide to Developing, Building and Managing an International Brand”
Moriarty, Sandra E., “Creative Advertising: Theory and Practice”
Morin, William J., “Dismissal: There is No Easy Way?”
Mosconi, Roger Paul, “Sex Sells”
Naisbitt, John, “Megatrends”
Neuhaus, Jessamyn, “Housework and Housewives in American Advertising”
Niedrest, Jennifer, “Web Design In A Nutshell”
Niefeld, Jaye S., “The Making of an Advertising Campaign”
O’Barr, William M., “Culture And The Ad”
Ogilvy, David, “Confessions of an Advertising Man”
Ogilvy, David, “Ogilvy on Advertising”
O’Toole, John, “The Trouble With Advertising”
Packard, Vance, “The Hidden Persuaders”
Paetro, Maxine, “How to Put Your Book Together and Get a Job in Advertising”
Patti, Charles and Sandra E. Moriarty, “The Marketing of Effective Advertising”
Peppers, Don, “Enterprise One to One”
Perrin, Wes, “Advertising Realities”
Preston, Ivan L., “The Great American Blow Up?”
Pride, William, “Marketing”
Pringle, Hamish and Jim Marshall, “Spending Advertising Money in the Digital Age”
Randazzo, Sal, “Mythmaking on Madison Avenue”
Richards, Jef I., “A History of Advertising”
Rogers, Everett M., “Communication Technology”
Rosen, William & Minsky, Laurence, “The Activation Imperative. How to Build Brands and Business by Inspiring Action”
Rosenshine, Allen, “Funny Business”
Ross, Billy I., “The Status of Advertising Education”
Rothenberg, Randall, “Where the Suckers Moon”
Sandage, Charles, “Roads to be Taken”
Savan, Leslie, “The Sponsored Life”
Schneider, Cy, “Children’s Television”
Seiden, Hank, “Advertising Pure And Simple”
Steel, Jon, “Perfect Pitch: The Art of Selling Ideas and Winning New Business”
Strauss, Judy et.al., “E-marketing”
Sugarman, Joseph, “The Adweek Copywriting Handbook”
Swasy, Alecia, “Soap Opera: The Inside Story of Procter & Gamble”
Twitchell, James B., “Adcult USA”
Valian, Virginia, “Why So Slow? The Advancement of Women”
Wackman, Daniel B., “Key Factors in Developing an Advertising Agency-Client Relationship,” Journal of Advertising Research, 1986-87 (with C.T. Salmon and C. Salmon)
Welch, Ray, “Copywriter: A Life of Making Ads and Other Mistakes”
Wells, William, “Advertising: Principles And Practices”
Wilcox, Dennis L. and Glen T. Cameron, “Public Relations Strategies and Tactics”
Zyman, Sergio, “The End of Marketing As We Know It”
