Complimentary AEF Resources during Coronavirus crisis

During these unprecedented times, AEF is committed to providing tech-based solutions for your virtual classrooms. Listed below are some of the complimentary resources we are currently offering to help professors continue to engage their students.

ANA Marketing Knowledge Center Content

A vast content library has been developed by the Association of National Advertisers Marketing Knowledge Center and until now has been only available to ANA member companies. Through the end of June, we are providing free access to more than 10,000 pieces of marketing and advertising content that can be used as supplements for your courses. Professors must register here.

ANA 1-Day Conferences

ANA’s 1-Day Conferences have gone virtual through August. Join industry pros and professors during a series of peer-to-peer online conferences to share best practices and thought leadership on a range of current topics, from content marketing to brand activation to the latest thinking on brand purpose. Professors must register in advance.

Advertising & Society Quarterly (ASQ)

AEF’s scholarly journal, Advertising & Society Quarterly, is distributed by Johns Hopkins University Press Project MUSE devoted entirely to advertising and its relationship to society, culture, history, and the economy. From now until the end of May, access to the journal is completely free — even if you don’t have a subscription to Project MUSE.

Campus Speakers Program

Did you know you can still host an industry speaker in your class, even if it’s online? Through our Campus Speakers Program, we continue to match professors with marketing executives who are willing to present to students virtually.

Classroom Resources

As always, any content on aef.com is free and available to you.

Talent-focused resources

AEF strives to educate and inspire students to join the marketing and advertising industry.


How the Industry is Responding

P&G Engaging New Audiences to Support Global COVID-19 Relief Efforts

The Business of Marketing in the COVID-19 Age. ANA

The Marketer’s Guide to Coronavirus Response. ANA

How Agencies Are Responding to Coronavirus. AdAge

Tracking How Coronavirus is Impacting Brands and Agencies. Adweek

How Chinese Companies Have Responded to Coronavirus. Harvard Business Review

Responding to Coronavirus: A Playbook for Marketing and Communications. Forrester

How Companies Can Respond to the Coronavirus. MIT Sloan

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation