Complimentary AEF Resources during Coronavirus crisis
During these unprecedented times, AEF is committed to providing tech-based solutions for your virtual classrooms. Listed below are some of the complimentary resources we are currently offering to help professors continue to engage their students.
ANA Marketing Knowledge Center Content
A vast content library has been developed by the Association of National Advertisers Marketing Knowledge Center and until now has been only available to ANA member companies. Through the end of June, we are providing free access to more than 10,000 pieces of marketing and advertising content that can be used as supplements for your courses. Professors must register here.
ANA 1-Day Conferences
ANA’s 1-Day Conferences have gone virtual through August. Join industry pros and professors during a series of peer-to-peer online conferences to share best practices and thought leadership on a range of current topics, from content marketing to brand activation to the latest thinking on brand purpose. Professors must register in advance.
Advertising & Society Quarterly (ASQ)
AEF’s scholarly journal, Advertising & Society Quarterly, is distributed by Johns Hopkins University Press Project MUSE devoted entirely to advertising and its relationship to society, culture, history, and the economy. From now until the end of May, access to the journal is completely free — even if you don’t have a subscription to Project MUSE.
Campus Speakers Program
Did you know you can still host an industry speaker in your class, even if it’s online? Through our Campus Speakers Program, we continue to match professors with marketing executives who are willing to present to students virtually.
As always, any content on aef.com is free and available to you.
AEF strives to educate and inspire students to join the marketing and advertising industry.
- Original Talent Research
- Industry Conversations
- Talent Week – going virtual in June
- The Best Jobs You’ve Never Heard Of
How the Industry is Responding
How Chinese Companies Have Responded to Coronavirus. Harvard Business Review
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation