MADE Online
Welcome to the MADE Online community page, where you’ll find open access to career and industry resources, virtual events, certification programs.
Whether you’re looking to strengthen your soft skills or gain insider knowledge, our online offerings are designed to help you succeed. We encourage all students from all backgrounds to take advantage of these resources to learn about the marketing and advertising industry, regardless of whether you have an internship through the MADE Program or not.
Stay updated by following us on LinkedIn and Instagram for MADE Online announcements!
MADE Online Workshop Series
The MADE Online Workshop Series gives you access to past recordings of expert-led sessions covering key topics in career development. These workshops feature industry leaders sharing insights on:
- Career Readiness & Personal Branding – Resume tips, interview strategies, and how to stand out in the job market.
- Networking & Leadership Development – Building meaningful connections and strengthening your leadership skills.
- And much more! We’re constantly expanding our lineup to bring you the most relevant topics.
July 20th at 4pm EST
You Might Be A Marketer. This interactive workshop is designed to guide students in identifying their personal strengths and linking them to potential marketing career paths. RSVP here by Friday, July 17th.
August 17th at 4pm EST
Building Your Personal Brand. Join us as McKinney’s Director of Recruiting, Melissa Shaheen will lead an interactive session designed for early career professionals and students looking to stand out in today’s competitive job market. Learn how to identify your unique strengths, build a compelling professional presence, expand your network with purpose, and position yourself for future opportunities. Whether you’re seeking an internship, your first full-time role, or looking to grow your career, this workshop will provide practical strategies to help you build a brand that opens doors. RSVP here by Friday, August 14th.
MADE Online Workshop Series Archive
If you aren’t able to attend a particular session, don’t worry – past MADE Web Series episodes have been recorded and archived on our site for full access.
Visit MADE Online Workshop Series Archives
Certificated ANA Marketing Student (CAMS) Online Course
The CAMS Online Course, designed by the ANA, equips you with essential marketing skills to thrive in today’s fast-paced industry. Led by industry experts, this complimentary, on-demand program covers key areas such as customer insights, brand-building, creative strategy, and digital marketing. For an in-depth overview and program outline, click here.
- 100% online & self-paced – learn anytime, anywhere
- Earn a Certificate of Completion & ANA digital badge
- Practical insights from top marketing professionals
The number of spots is limited and are on a first-come, first-served basis. Click here for the CAMS sign-up form. Only students using a .edu address will be accepted. If you’ve been admitted into the course, you will receive registration via email. You will have from June 1st – September 1st to complete the program.
Martech Foundations Certificate Program
Marketing Technology (MarTech) Foundations Certificate Program – Now Available
Explore the growing world of marketing technology with the ANA’s MarTech Certificate Program. This free, self-paced course introduces students to key tools and concepts in modern marketing automation, data strategy, and customer journey mapping. Ideal for those interested in the intersection of marketing and technology.
Complete the sign-up form here. Only students using a .edu address will be accepted. If you’ve been admitted into the course, you will receive registration via email. Learn more about the course here. You will have from June 1st – September 1st to complete the program.
IBM SkillsBuild: Artificial Intelligence
IBM’s AI learning platform equips you with cutting-edge tools and knowledge to navigate the future of artificial intelligence. Whether you’re looking to explore AI fundamentals or gain hands-on experience with machine learning and cognitive computing, these short-form courses make it easy to upskill. Start your AI journey today: IBM SkillsBuild.
SeeHer Education Certificate Program
The SeeHer Education Certificate Program, created in partnership with AEF and SeeHer, equips students and professionals with the knowledge and tools to eliminate gender bias in marketing and advertising. This complimentary, on-demand program blends academic insights with industry best practices to drive meaningful change in representation.
Course Overview
This program includes eight online modules, developed in collaboration with academic experts from leading U.S. and Canadian universities. Drawing on peer-reviewed research and industry insights, these modules cover key topics such as:
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- Social and Cultural Change in Marketing
- Identities and Intersectionality
- Best Practices for Inclusive Brand Messaging
Who is This Program For?
This open-access certificate program is designed for undergraduate students, marketing professionals, and anyone interested in gender equity in marketing.How to Register
All participants must create an ANA.net account before starting. Find step-by-step instructions here. Register today!
Ready MADE
Have a little extra free time and want to learn more? Here are some of our favorite podcasts, books, newsletters and resources to help you get ahead in the industry!
Podcasts
Grey Matter: A Podcast About Ideas
#5Things Podcast, a weekly social media roundtable from the team at Grey Group
ANA Marketing Futures Podcast
ADcademics Podcast by Justin D. Barnette
Books and Publications
Marketing Dive Newsletter: the marketing newsletter you can read in 60 second
Contagious: Why Things Catch On by Jonah Berger
The Long View: Career Strategies to Start Strong, Reach High, and Go Far by Brian Fetherstonhaugh
The Master and His Emissary: The Divided Brain and the Making of the Western World by Iain McGilchrist
Thinking Fast and Slow by Daniel Kahneman
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
How We Decide by Jonah Lehrer
How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
Websites
Statista, Insights and facts across 600 industries and 50+ countries
sparks & honey Intelligence Reports
aef.com Resources
Advertising & Society Quarterly (ASQ)
Industry Conversations
FastForum
Marketing Futures
Case Histories
AEF’s Career Guide and Infographics
Created by MADE Alumni
Sarah’s Declassified College Survival Guide
Don’t see what you need or have a cool idea to share? Let us know how we can help you this summer. Email Aisha at ab@aef.com.
Don’t forget to follow us on social media for exclusive content and additional program updates!
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