Structural Racial Disconnect Research
To truly embrace diversity, specifically racial diversity, the industry must examine the overall construct of talent mobility when entering the industry and keeping this talent engaged through their career journey. Since 2018, the ANA Educational Foundation (AEF) has conducted an annual study on the disconnects across academia, industry, and talent, specifically new hires and undergraduate students. The first focused on general talent; the second on diverse talent, specifically through the lens of racial diversity; and the third on analytics talent.
Collectively, they highlight the structural entry-level disconnects that exist within the marketing and advertising ecosystem which is captured in this report called the Structural Racial Diversity Disconnect in Entry-Level Hiring in the Marketing and Advertising Industry.
We are looking for collaborators who are interested in establishing an industry-wide benchmark for entry-level talent. For more details, please complete the form below and someone will follow up with you to discuss.
Structural Racial Disconnect Research info
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi