Dr. Jia Li is the Robinson-Lightcap Faculty Fellow and Associate Professor of Marketing at Wake Forest University School of Business. He specializes in applying econometrics, machine learning, and artificial intelligence techniques to big data to address critical marketing questions. His research is also characterized by a strong interdisciplinary focus, leveraging data analytics to explore marketing issues that intersect with economics, information systems, operations management, and public policy.
Jia’s research has been published in leading academic journals, including Marketing Science, Management Science, Journal of Marketing, Production and Operations Management, and Journal of Retailing, among others. His paper on social influence and peer effects has appeared on SSRN’s Top Ten Download List across twelve subject areas, and is used in executive education programs at institutions such as Yale University and the University of Michigan.
Michael (Mike) Moynihan is a Senior Vice President of Global Marketing, Insights and Partnerships for the LEGO Group with over 30 years of experience in branding and marketing. In his role, he has global responsibility for marketing strategy, planning and performance, research and insights, and audience & portfolio strategy. Prior to joining The LEGO Group, Mike worked in brand management for General Mills and began his professional career with the management consulting firm The Monitor Group.
Mike graduated from Bowdoin College with a Bachelor of Arts and the Harvard Business School with a Master of Business Administration. Alongside his professional work, Mike is also a member of the faculty at Harvard Business School, where he teaches marketing and brand strategy.
