MarTech Topics

Browse our MarTech resources by topic area. Feel free to use all or some of these topics and corresponding materials in your classes to raise awareness of marketing technology to students.

Talent & Organization

Here would be a short blurb about what this topic is about.

Materials available

Powerpoint slides >>

Case Study >>

Syllabi >>

Insourcing vs. Outsourcing

Here would be a short blurb about what this topic is about.

Materials available

Case Study >>

Sandbox Access >>

Data Quality

MarTech info

Here would be a short blurb about what this topic is about.

Materials available

Powerpoint slides >>

On-demand training >>

Composable Architecture

Tool Implementation & Integration

Content Supply Chain

Measurement

AI - Agentic, Generative, Predictive

MarTech Assessments (Audits)

MarTech Vendor Evaluation & Selection

MarTech Governance

Building the Business Case for Investment

Change Management

Durable Skills Development

Marketing Technology Resource Center

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation