As you work through this module, you will learn about women in advertising in three time periods:
- 1860s-1940s: A Hundred Years of Cementing Stereotypes
- 1940s-1970s: Decades of Change for Women in American Society
- 1990s-Present: Gender in the New Millennium
As you work through this module, you will learn about gender representation and measurement in advertising.
This module:
- Provides an overview of how women were portrayed at key points in history
- Discusses gender equality and economic growth
- Introduces SeeHer and GEM® scores
As you work through this module, you will learn how advertising and marketing can make social and cultural change. This module examines:
- How advertising impacts society and culture
- How advertising impacts representations and treatments of gender
- Advertising’s power to reflect and shape society’s inclusion of girls and women
This module:
- Provides an overview of intersectionality and its importance to achieving gender equity through advertising and marketing
- Examines advertisements in relation to the representation and presentation of women and marginalized groups
- Reflects on how representations of intersectionality in marketing and advertising can have a greater impact on society
As you work through this module, you will learn about businesses that have harnessed the power of diversity for business success. This module discusses:
- The business case for gender equity and diversity
- How diversity in the workplace enhances business success
- How companies have built stronger relationships with customers using diversity
As you work through this module, you will:
- Learn about the ways gender representations in advertising and marketing matter and how they can sometimes present ethical issues.
- Hear from industry leaders in advertising and marketing on important issues of gender and advertising and how they make decisions on what is good for the brand and good for people
- View examples of ethical decision-making frameworks that can help guide analysis and decision-making on gender-related ethical issues in advertising
- Practice and reflect on your own role as a moral agent and ways you can demonstrate leadership in ethical decision-making on issues of gender and advertising
As you work through this module, you will learn how you and others in the advertising and marketing fields can make positive social change. This module examines:
- What social change is and how it takes place
- Why gender is an important issue for social change
- How to enact change as a marketing and advertising professional
As you work through this module, you will hear from successful industry professionals and learn about their experiences.
By the end of this module, you will:
- Learn about the advertising and marketing career game and how to be successful in managing a career in the advertising industry
- Create goals and strategies to win while cultivating the skills that will keep you winning
- Gain knowledge on how to present your authentic self and be the change you seek
- Create your personal mission statement.
