2018 Symposium Video
The End of Advertising As We Know It
Welcome
Pat Lafferty – President US, mcgarrybowen
Paul Kurnit – Clinical Professor of Marketing, Pace University; President, PS Insights
Keynote Speaker:
George Hammer – Chief Content Officer, IBM
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Original Research:
Mark Truss – Global Director of Brand Intelligence, J. Walter Thompson Company
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Panelists:
Shawna Ross – Executive Director, Planning Department, mcgarrybowen
Magen Hanrahan – VP, Media and Creative Services, The Kraft Heinz Company
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Clarence Lee, Ph.D. – Professor, Johnson Graduate School of Management, Cornell University
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